There are some simple product enhancements that rights owners can implement to improve the way their film is being discovered on Kanopy through our discovery and personalization engines:
1) Film Title
Does your film title explain what the film is about? eg "Open Sesame" is quite a generic name yet "Open Sesame: The Story of Seeds" gives a much better indication of what the film is about. This will help users find/discover your film and increase the likelihood of them playing the film.
2) Key Art
Key art is very important for success on Kanopy. Yes, users do judge a book by the cover!
Colorful, character-driven art -- or a compelling design -- will help your film stand out on the platform. Key art should include a title treatment and festival/award laurels, and it's important to consider how it will reproduce at small sizes.
Additional information including specs can be found here.
Examples of Effective Landscape (Horizontal) Key Art:
Examples of Effective Poster (Vertical) Key Art:
The first sentence is the most important part of your synopsis. As users scroll over the thumbnails while browsing, the first sentence will appear over the thumbnail. The first sentence, and particularly the first few words, will have a big impact on whether the user will click through to your video page. Avoid repeating the name of the video title in this valuable real estate. For an example of a film with a powerful and effective first line see here.
Additionally, a good synopsis will be short, succinct and contain good key words that address the main themes in the film.
Tags are concepts or ideas in your film. Currently, most tags are hidden from view (to avoid cluttering the user-experience) but they work hard in the background connecting your film with other 'like' films. This is important for our audience who are likely to browse and watch a number of films around similar themes.
Tags should be fairly general so we can assign the tag to other 'like' films to hone in on a user's particular interest area. Too niche and the tag becomes redundant. eg "Monterey California Marine Biology Research Center" is too niche. "Marine Biology" would be more helpful and have far more matches.
Some examples of powerful tags are: Activism, African American History, Race, Immigration, International Cinema, Drama, Asian Art, Native American, California, and Women's Studies.
5) Closed Captions for the Hearing Impaired
Closed captions are required by Kanopy and help with discovery of your film. If you require assistance with captions, please see our help section on captions.
6) Filmmaker Comments
Adding a Filmmaker Comment to your film’s page causes the film to populate a highly trafficked shelf on Kanopy. The best comments are conversational in style, as though you are talking to a small group of professors/students. The more personal the better. eg "I made this film because...." OR "My hope for this film is ...." OR "I often get asked "What happened next?'"
Films with filmmaker comments are more likely to have users post comments in response which plugs into the algorithm to help your film get served up to more users on Kanopy.
Please send your filmmaker comments to your Kanopy licensing contact for inclusion.