While usage data alone is incredibly valuable and a reliable indicator in understanding your audience's viewing behavior, filmmakers have also relied on subjective feedback from users too beyond simply hard usage statistics. Seeing 100 plays on a film is just part of the picture, it is also important to know what those plays were for and how valuable they were to your audience.
Your usage data tells you how much your users are using the resource. Your engagement data tells you how engaged they are with the resource. We have many engagement tools in beta mode. We have released two of these to filmmakers: Comments and ratings. Check back in the future as we release other engagement metrics.
Types of reports
The engagement reports include:
1) Summary: this report provides a summary snapshot of the various different engagement metrics. Users can do various things on your Kanopy website to engage with films and provide feedback on them. Some users may even create a personal user profile on the website to provide them with access to the sophisticated engagement tools and start using the website in a much more heightened way beyond just watching films.
2) Comments: this report outlines how many users have posted comments on your films, as well as detailing the comments themselves. Comments can be posted anonymously by users after watching a film and this provides most importantly, (1) an avenue for users to share their thoughts with others and benefit from other opinions (especially valuable when most of the films on Kanopy are intended to educate and provoke thoughts), as well as (2) valuable feedback to filmmakers on the true value users are getting from the films (seeing a play on a film is great; even more so when you know it changed the outlook and perspectives of the end user and had a great impact on them).
We encourage you to respond to your user comments. Please visit your video portal, find the video and click on 'reply.' You'll be promoted to create an account. Kanopy will need to tag you as 'filmmaker' or 'supplier' to ensure the user knows your status as an authority!
3) Ratings: this report lists all the films that have been anonymously rated by your users. After watching a film, a user can rate the film from 1 to 5 stars.
A note on User information
All user data is maintained in the strictly private and you will not have any visibility on your dashboard into the personal information of users.
Also, all user information can be accessed by the user into the future anytime. Even if the user leaves their institution, the user will always be able to access their Kanopy user profile and their personal engagement information (playlists, watchlists, etc).