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How To Use The Audience Reports?

Introduction

These reports provide information on the audience of your films (for example which countries are they watching in, what devices are they using, etc). The reports help to answer the question "who is using the resource and how?" and are most useful to reference and outreach libraries, as well as those involved in web-based engagement, seeking to understand who is using the resource and how.

Types of reports

The audience reports include:

1) Countries: this report provides a breakdown of usage by the country the user accessed it from

2) Browsers: this report provides a breakdown of usage based on the browser and device the users used to access the resource (e.g. Chrome, Safari, etc).

3) Devices: this reports provides a breakdown of usage based on the type of device the users used to access the resource (e.g. tablet, mobile, desktop, etc) as well as identifying which specific device they used (e.g. iPhone, Android, etc).

4) On/Off Campus: this report provides a breakdown of usage based on that which happened on campus or on site v.s. off site. This is currently gauged via the URL accessed (i.e. if someone successfully accessed the resource at the direct un-proxied URL or the proxied off-campus URL) and is therefore not always 100% reliable for the purposes intended (e.g. if your library proxies all links then on-campus access will also come under off-campus).

5) Days of the week: this report provides a breakdown of usage based on day of the week.

6) Hours of the day: this report provides a breakdown of usage based on hour of the day in local time for the customer.

7) Referral URLs: this report is very useful and provides a list of the URLs users were on immediately before accessing the institution's Kanopy website. It is useful for knowing where users were accessing the resource from (e.g. marc record/catalog vs. course management system vs. library databases page/libguides etc).

Typically, there will be a "No Referrer" item as the top or most prominent in this report. "No Referrer" contains two primary areas of usage - (1) users who come direct to Kanopy without being referred from another website or source (a number of users over time and frequent Kanopy users may bookmark Kanopy and visit it directly) and (2) users that are already on the website and are thereafter browsing (i.e. if a user comes via Facebook to your Kanopy website but then clicks on 10 other films, it will log only 1 page source via Facebook and 10 under No Referrer that encapsulates the browsing). To use this report, it is best to ignore the "No Referrer" field altogether and create a % breakdown based on other items to get a promotion or awareness report showing "Total accesses by Different Sources".

8) Search keywords: this report provides a list of the keywords users searched for on the website that led to a successful access of a film (the report does not list all searches, only those that led to a successful result). The report is helpful to identify both the top key search terms as well as what types of search terms are most popular for finding what you need (name, title, producer, etc).

9) Patrons: this is a report for public libraries which profiles overall usage (play credits) by unique card number, ensuring libraries know how many patrons are using the service and the overall breadth of usage across their community and how that changes over time

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