Institutions can license Kanopy videos in two ways:
1) Patron Driven Acquisition (PDA)
Under PDA, faculty, staff and student body has full access to Kanopy. One-year licenses for a single film trigger when the film is viewed four times in a 1 year period. A view is defined as a play of 30 secs or more. The fourth view automatically triggers a one-year license.
PDA is attractive to institutions because they pay only for films that are actually used.
2) Upfront Licenses
Institutions can purchase a 1 or a 3 year license to any video advertised on Kanopy's webshop. Once the license period expires, access is switched off unless the institution renews for another 1 or 3 years.