How does Kanopy sell films to colleges and universities?

Institutions can license Kanopy videos in two ways:

1) Patron Driven Acquisition (PDA)

Under PDA, faculty, staff and student body has full access to Kanopy. One-year licenses for a single film trigger when the film is viewed four times in a 1 year period. A view is defined as a play of 30 secs or more. The fourth view automatically triggers a one-year license.

PDA is attractive to institutions because they pay only for films that are actually used.

2) Upfront Licenses

Institutions can purchase a 1 or a 3 year license to any video advertised on Kanopy's webshop. Once the license period expires, access is switched off unless the institution renews for another 1 or 3 years.

3) Community College: Pay Per Use

Kanopy's Community College model is Pay Per Use. Kanopy receives $2 per play. Students have 3 days to watch the film, and if they watch the film again after this period of time a second $2 transaction results.

 

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