Institutions can license Kanopy videos in two ways:
1) Upfront Licenses
Institutions can purchase a 1 or a 3 year license to any video advertised on Kanopy's webshop: www.kanopystreaming.com
Once the license period expires, access is switched off unless the institution renews for another 1 or 3 years.
2) Patron Driven Acquisition (PDA)
An institution can sign up for PDA, and the entire faculty, staff and student body has access to all Kanopy films.
A one-year license is triggered for any film once the film has been viewed 4 times in a 1 year period. A view is defined as 30secs or more. The 4th view automatically triggers a one-year license at the standard Kanopy rate of US$150 or AUD$250.
PDA is attractive to institutions because it offers a good return on investment. Institutions only get charged for films that are actually viewed.